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Blogging Good Practices

After promoting blogs and blogging in IFPRI for a while now there seems to be growing interest by staff to try it out. To guide them in planning their blogging endeavors our colleagues asked us about dos and donts of blogging. I started digging in my bookmarks and reader posts to see if I could find a post that sums it all up. I did find a lot of information, but nothing I could just forward to people, so I put together below list of tips. I shared this internally, and I thought it would be worthwhile posting here too.

Do you agree? Did I forget anything? Are there other posts and resources I should point my colleagues to?

One can create blogs for different purposes, and the following tips might not make sense for all possible applications (e.g. closed blog for personal reflection, or archiving for mailing lists), but those blog authors, who want to reach old and new audiences and engage with their readers might want consider them. At the end of this post you can find a list of all the posts I took the ideas from and a couple of blogs that are good starting points to read more.

Writing in the blogosphere is definitely more casual than writing scholarly papers, but also here the number one rule is to give credit to the ideas, quotes and pointers you got from other people. The main way to do that is to link to the original, but you can also name people and thank them in your post. Other tips include:

  • Link to relevant content: It not only gives credit to other’s work but also helps your readers to delve deeper if they want to.
  • Make it easy for people to find what they are interested in: Tag your posts, use categories and add a search box to your blog
  • Be open and embrace critique: If you are not sure about something, say so. Readers are much more likely to engage if they feel that you are interested in real conversation and in learning from and with them and do not just want to broadcast your ideas. That includes dealing with critical comments in the same way you deal with praise. Never delete comments unless they are clearly spam.
  • Ask questions: Questions in your post engage your readers. It helps them to respond with comments or on their own blogs.
  • Watch your language: What you are writing is on the internet for anyone to see, and the internet is a web of connections. So talking badly about colleagues, the own organization or even competitors will come back to haunt you.
  • Only post material when you have the proper permissions: Publications, photos, videos and other materials may be copyrighted. Sharing them on a public website is in those cases not allowed without permission from the person or organization holding the copyright.
  • Search for related blogs in your area and comment: Commenting on others work shows them that you care about their ideas and work and makes them aware that you exist. There is so much going on on the web, that you have to go where your potential readers are to show them you exist.

The posts that I drew on are Tips from a New Blogger, 9 Lessons for Would-be Bloggers, My Blogging Advice to Connect with your Readers, and Weblog Ethics. Good starting points for further reading are ProBlogger, and Beth’s Blog.